It’s the middle of the night at the TBS Headquarters. Every member of TBS crew is working really hard, because something big is up. All our cell phone screens light up at the same time: it’s Chiara. We start a crazy race against time into the night — we all have to be at her place ASAP. The countdown has started: a new era is going to begin. Finally we are all together. The bell rings: it’s time to open our doors to the future. Welcome to our world: #LiveTBS.

A new adventure is starting with this video: The Blonde Salad doesn’t just have a new layout and a new structure to make the user experience even easier, as well as more open to new content (by the way, if you have any suggestions about that, please let us know!): TBS is also becoming more and more of a platform to share inspiration and ideas with you, both virtually and in the real world. We are launching our e-store today: it will feature exclusive products in a limited edition, designed for you by luxury brands that we worked with, to offer you something unique and utterly special. You will also find editorials with Chiara at their center, but also featuring many other friends and women who inspire us. Yes, because #LiveTBS is not just here to give you the chance to buy our products, it will also be a way to discover our taste and our world! This is why we are also working on a special website section, entirely dedicated to one of our true passions: vintage fashion. We spent the last few months scouting markets everywhere to find the best, coolest clothes and accessories to make them available in our e-store. Are you ready to #ShopTheBlondeSalad?



Hair: by Pantene

Produced by: (h)films 

Directed & Edited: TOGUYS 

Cinematographer: Luca Costantini

Music & Sound Design: Matteo De Marinis

Producer: Anna Fonzi Cruciani & Silvia Fazio

Production Manager: Federico Calandra

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