The Blonde Salad

Founded in 2009 by Chiara Ferragni and Riccardo Pozzoli, The Blonde Salad evolved from being an outfit blog to a fashion & travel magazine and now to a digital platform offering a 360 degrees lifestyle experience.

2009 The Blonde Salad was founded by Chiara Ferragni and Riccardo Pozzoli
2010 The Fashion industry started to become interested in TheBlondeSalad
2011 1st Bloglovin' Awards - 'newcomer of the year'
2012 Bloglovin' Awards - 'Blogger business of the year'
2013 Senior profiles brought in to restructure the team to take on new challenges
2014 Bloglovin' Awards - 'best personal style blog'
Re-launch of The Blonde Salad as a fashion & travel magazine and 5th Anniversary party in NYC
2015 Harvard Business case study. 2015 Stylight Fashion influencer awards - 'Most Successful blogger business'
2016 The Blonde Salad re-launch as a 360 degrees lifestyle experiences platform

our vision

The Blonde Salad is a lifestyle brand that through its channels, it creates daily content to inspire its audience. Our main goal is to encourage, inspire and get inspired by all the people around the globe through fashion contents, runway trends, beauty secrets and lifestyle tips. Always looking for something new, The Blonde Salad team, under the creative direction of Chiara Ferragni, is a group of multi-talented people who can wear many hats.

key values

Believe in young talents / Be the best version of yourself / Always look for something new / Share your lifestyle to inspire and get inspired / Encourage people to find their personal style / Never be stuck in one role