Fashion - June 17, 2022

Emily Ratajkowski x Superga: an icon revisited with love

Emily Ratajkowski arrives in Florence for an evening event in which she is the absolute protagonist. She arrives at the presentation to the press and is dazzling, dressed in white and with a welcoming smile. An ambassador who knows she had the opportunity to give a note of her character to a great classic of Made in Italy with the capsule collection Emily Ratajkowski x Superga. Iconic and Italian symbol all over the world, not surprisingly they are known as the Italian shoes par excellence.

The top model and new mom is literally lost in the archives of the brand in search of inspiration and something that struck her, there she chose two of the most iconic models of the brand: the tennis shoe 2750 and the boot Alpina, originally designed for hikers. Tubular laces, aluminum eyelets engraved with the logo and customized soles in off-white, these are the hallmarks of the passage of Emrata, to call it with its user name on Instagram where it boasts 29 million followers.

The brand’s Spring-Summer 2022 campaign, in which Emily is the protagonist, was shot in Los Angeles last January by photographer Zoey Grossman.



The interview with Emily Ratajkowski

What is Superga to you?

Superga represents classic Italian style, chic and quality. And I love that it is for everyone.

What is the most distant memory you have of Italy?

Italy reminds me of my mom, her favorite movie is Nuovo Cinema Paradiso di Tornatore and she showed it to me. There I met this magical place where really culture is everywhere. When I first got here when I was 20 and that movie made me feel like I was coming home. Since then I go back every year, for vacation and for work and I have collected here many beautiful memories. Now I’m here with my husband and my son and we’re going on our vacation together.

How was it approaching an Italian clasico like Superga?

The creative team immediately asked me what I wanted to change, how I wanted to reinvent sneakers. And I thought no, I don’t want to reinvent or change, I want to keep what this wonderful brand represents for the whole world. Everyone loves Superga because it’s timeless, so the brand is so charming. I can wear them anywhere and they are perfect for any occasion. I use them a lot in New York, when I walk in the streets or go to events. Superga is an Italian excellence that now belongs to the whole world like pasta!

And what about Emily in this capsule?

I thought about the shoe I would like every morning when I get dressed, comfortable and elegant to leave home without wasting time choosing one. A selfish point of view, I admit, but in the end I would like small elements that leave their mark without upsetting a classic shoe..

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