Fashion - November 10, 2022

Gucci Good Game: discover the new capsule collection

Good Game, this is the well-known claim that links the Italian fashion house Gucci – founded in Florence by Guccio Gucci in 1921 – to the world of video games. In fact, the acronym GG takes up those two very simple words that appear several times at the end of multiplayer games; this is precisely the point of connection between the two not-so-different worlds. Thus in 2019 Gucci Good Game was born, an imagery that seems to embrace the gaming universe. In recent years, there have been many collaborations by the Italian fashion house, including one with Roblox, The Sandbox, Zepeto, Hot Wheels Unleashed, Pokémon GO, Animal Crossing, Tennis Clash, The Sims and one with XBOX.

You can now check out this new capsule collection by Gucci, a collection that celebrates the deep connection between fashion and gaming. The main leitmotif is the famous double G, the absolute emblem that seals all the accessories, bowling shirts, hoodies, slider sandals and trainers.

The entire collection is set within a very special visual scenario conceived by King Kong Magazine, a project created by photographer Piczo. Thus the public, by accessing a portal, literally enters another dimension between club culture, raves and journeys of spiritual discovery. An incredible and fantastic scenario that best represents the new Gucci Good Game collection, on sale online at and in selected Gucci boutiques around the world.


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