Forerunner of the circular innovation, Napapijri has always made of the environmental respect a keyword. Last night, TBS together with our Francesca Ferragni flew to London to discover the last frontier of the green fashion, taking part in a Napapijri event featuring a special guest!
A celebrity? Or a singer maybe? No, a jacket that we should all consider the real nowadays fashion icon. Infinity, this is the name of the last Napapijri’s creation, has been indeed the protagonist of yesterday event; that among music and videos launched a very clear message: building a circular future for fashion. Infinity is the result of three years of studies that gave life to a mono-material composition: its padding is made of Nylon 6, whether its fabric is in ECONYL. At the event, together with the Infinity jacket, there were the scrap materials used for its realization like fishnet or carpet tile. Why is it innovative? The reasons are many! First of all, because the mono-material makes the recycling process easier enabling Infinity to be recycled many and many times keeping its materials their original properties. But what makes this Napapijri product unique is, as its name suggests, the fact that it can be re-invented and recycled forever!
How? Napapijri developed an extraordinary digital withdrawal program: registering online the clients that buy Infinity will have the possibility, at least after 2 years, to give back their jacket. This will give Napapijri the possibility to transform it into new fabrics and products, giving its clients a 100-euro card for their future Infinity purchases. Well…the road to a conscious consumption is open, let’s hope it will last forever just like this amazing jacket!