Beauty - July 17, 2023

Blonde beauty: this summer, light up your hair in perfect ‘Barbie style.’

Summer, as we all know, is the season of beloved vibrant colors, marvelous days under the sun, and long carefree evenings with friends. But there’s a way to make this time of year even more radiant: by going blonde. There’s nothing cooler and more summer-ready than a blonde mane that captures the sunlight and makes you literally shine. Blonde hair also has the power to completely transform your beauty look. So what are you waiting for? Get ready to dazzle everyone with your radiant locks and embrace the summer with a star-like look.

There’s a trend taking over social media: the Barbie blonde. This has been reinforced, of course, thanks to Greta Gerwig and her upcoming film entirely dedicated to the famous doll, generating what has been called the “Barbie mania.” Indeed, the Barbie-inspired aesthetic is dominating the fashion system, the beauty world, and pop culture in general. This “Barbie blonde” with its bright and almost platinum shades – exuding both joy and glamour – is undeniably reminiscent of the original doll’s hair color. Btw, even the lead actress of the film, Margot Robbie, and its director, Greta Gerwig, have joined the club of blonde hair, making the Barbie blonde look even more irresistible.

Achieving this color may require bleaching if you have a dark base, but unlike the cool blondes of past years, the “Barbie blonde” has a warm, creamy, buttery, and glamorous hue. So, if you decide to rock this look, be prepared to dedicate a lot of time to hair care.

Now, from the latest Spring/Summer 2023 runway shows, choose the shade that best suits your personality and, most importantly, your skin tone. Consult a professional to achieve the desired result and get ready to amaze everyone with a fabulous blonde mane.

Straight from the latest Haute Couture and Ready-to-Wear runway shows of Spring/Summer 2023, discover the hair trend in perfect ‘Barbie style.’












There’s nothing better to make you feel just like Barbie, ready to take on the summer with style and confidence.

Images by Launchmetrics

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