Beauty - May 29, 2023

Lávika, by Miriam Leone: the revolution of beauty between body and soul

Miriam Leone
, as many of you already know, is a talented Italian actress who over the years has won the hearts of audiences with her extraordinary screen presence. Born on April 14, 1985, in Catania, Sicily, Miriam has shown from a young age an incredible passion for acting and an innate charisma.

But today we see her in a new guise. En effet, Miriam Leone has finally announced the launch of Lávika, her new brand of skincare products on the borderline between cosmetics and wellness. This new reality is able to convey a lifestyle, ranging from daily skincare to the practice of meditation.

Before embarking on this project and becoming a famous actress and presenter, Miriam Leone’s career began when she was crowned Miss Italy in 2008, a victory that opened the door to success and allowed her to embark on an extraordinary career. However, Lávika is something completely different. It has nothing to do with worldliness, but rather represents a journey to discover authentic beauty and a deep connection with inner well-being.


The birth of this newest brand is closely related to the balance of body, mind and spirit. To achieve that balance, it is important to start with skin, nutrition, and body care. It is a complete process that embraces beauty in all its facets. This new skincare line, called genderless, features reusable and in some cases refillable packaging. It is extremely easy to figure out which products to use, especially after completing a questionnaire created by Lávika that identifies each individual’s skin personality. This system was developed in collaboration with Claudia Ferretti, a facialist and skin expert; Matteo Pincella, a biologist and nutritionist; and Hervé Balot, a life sherpa expert in yoga and Chinese medicine.

“The method of the new brand founded by Miriam Leone takes a holistic and personalized approach that goes beyond the simple definition of oily, dry or combination skin.”

Lávika‘s new skincare products include: Sorbetto, ideal for cleansing, moisturizing and removing makeup; Adagio, Virtuoso and Vivace serums, each designed for a specific skin type; the two oils Lumiá and Elisir; and finally, a universal moisturizer and Essenza, a balancing lotion and makeup base.

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