Beauty - November 13, 2023

Mascara Trends for Fall/Winter 2023

Welcome with us the exciting adventure of beauty trends for Fall/Winter 2023! This season, we can expect novelties and innovations that will bring a touch of freshness to the world of makeup.

Among the coolest products that will guide our gaze is undoubtedly mascara. Together, we will discover the latest evolutions and the most captivating proposals in the industry, immersing ourselves in the magical world of well-defined and irresistible eyes. From the fan effect to ultra-volumized lashes, get ready to explore the new frontiers of eye beauty with the latest mascara trends that promise to make your gaze shine this season.

So, in this article, you will learn about the coolest mascaras of the moment.


Among these proposals, the Fan Fest by Benefit Cosmetics stands out, giving defined lashes with a suggestive fan effect for an open and intense look. Then, “Wow” by Huda Beauty offers intense and instant lashes in seconds. Too Faced is present in this wishlist with its lengthening mascara called Better Than Sex Doll Lashes. Milk Makeup offers an extremely volumizing mascara with hemp seed oil, thickening fibers, and pure pigments for a deep black and clump-free result. The Unposted 01 mascara from Chiara Ferragni Beauty provides volume, length, and intense color. And again, the versatile Eyephoria Famous Mascara Volumizing 5-in-1 by Rabanne offers intense black, high volume, natural definition, length, and curvature. Finally, directly from the Clinique laboratories, the new High Impact High-Fi™ mascara provides a 230% volume increase in an instant, thanks to an ultra-pigmented formula.

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