3 NEW SUPER HOT BRANDS CREATED BY WOMEN

For some time now, some brands have appeared in the coolest street-style shots, what do they have in common? A style that distinguishes them, of the lines, symbols and shapes, which repeatedly make the outfits of some of our style icons distinguishable and loved. To give you some clues, do they tell you nothing about a half-moon, cycling bodies or orange super cool converse? Well, we have seen them worn by fashion addicts such as Hailey Bieber, Kylie Jenner, Bella Hadid, but also Emrata and Kaia Gerber and we have discovered to be the hallmarks of three brands, all made by women for women, which we know will become super hot quest ‘year! Do you want to discover them? Here they are:

MARINE SERRE

Marine Serre is the brand characterized by the crescent logo that is making the rounds of the fashion system. The designer launched her first collection in 2017 after several experiences in reality such as Margiela, McQueen, Dior and Balenciaga. In the same year of the release of its first collection, the brand was so successful among the most experienced that it was a candidate for the ADAM Prize and the LVMH award, winning the latter. It took a little time for the brand to become popular among contemporary style icons, being chosen by personalities such as Beyoncè, Kendall Jenner and last but not least Dua Lipa who chose a total Marine Serre look for the cover of his latest album. The brand that combines the most classic French couture with the textures of sportswear, is new, fresh, super cool and we fell in love with it!

AMBUSH

Ambush, on the other hand, is already much loved and known in the fashion sector, to the point of boasting some collaborations with real pillars in the fashion universe such as Louis Vuitton, Sacai, Undercover, Off-White, Nike and Converse. Ambush was born from Yoon Ambush’s creative mind and has a cradle in Tokyo. Initially, the brand was conceived as an experimental line of jewellery with an innovative design inspired by Japanese pop art. But it was with the clothing line that Ambush became known worldwide, creating unisex collections that made the fashion icons of the world like Chiara Ferragni, Winnie Harlow, Hailey Bieber and many others fall in love. The brand made its debut in Paris in 2015 and during the same year, the designer Yoon was elected by Business Of Fashion as one of the 500 personalities to influence the global fashion industry. Ambush’s style is recognizable and idiosyncratic, it has made streetwear its biggest pillar and to date, the hype around it has attracted the attention of important representatives of the fashion system. In 2018 Ambush in fact presented his collection on the catwalk during the Tokyo Amazon Fashion Week, subsequently, Kim Jones appointed Yoon as Dior Men jewellery designer and a few weeks ago the New Guards Group, which includes, for example, Off- White, bought the brand. To be discovered and loved absolutely!

MISBHV

MISBHV has made sportswear its biggest inspiration and, in the biker shorts trend, has established itself as the coolest brand on the market. Misbhv was born from designer Natalia Maczeck and creative director Thomas Wirski, creating a small line of shirts to wear in clubs for a small circle of friends. Now the brand, coming from Poland, is one of the most talked-about brands among celebs and streetwear icons. In fact, many wore it: Hailey Bieber, Bella Hadid, Kaia Gerber, Billie Eilish, Kylie Jenner and Gigi Hadid. Misbhv is characterized by a contemporary style that mixes streetwear with the nostalgia of the dance era, is a reminder of the teenage days. The shapes are exaggerated and elongated, with pockets and unconventional details and inspirations that wink at the world of cycling and motocross.