Beauty - February 13, 2019

BEAUTY BITES: A “custom made” masterclass

Over fourteen hundred participants, thousands of posts and Instagram stories, hundreds of avocado toasts and american coffes consumed in the halls of Teatro Vetra in Milan, but also dozens of makeup tips and two celebrities who from the stage shared their makeup, beauty and even life tips. These are just a few numbers taken from Beauty Bites, the masterclass held last weekend by Chiara Ferragni and Manuele Mameli, which opened their  fans the doors of their private makeup rooms.

Already at its very first rendezvous, the Beauty Bites masterclass has become a social trending topic.  A buzz that grew up day after day thanks to Chiara’s and Manuele first spoilers on their IG accounts, regarding for example the collaboration with main partners like  Sephora, Lancôme e Viktor & Rolf Parfums. The event has been such expected that everything had to be perfect, starting from the  customer journey of all the passionates who’ve been ready since the first minute to buy the super coveted Beauty Bites tickets.

Clappit, thanks to the Full Ticketing technology, has been able to create a made to measure tickets purchase experience. Clappit, in fact, is the only italian platform that is able to provide innovative and custom made ticketing and event planning services. The social hype that this event had, has created so much awaiting that the very first day of tickets sale, the fans linked on were almost 37 thousands! How it is possibile to manage such a huge users flow? Thanks to a queue management service that made possible a regular access to the trading platform without any interruption…Everything until the full sold-out of the tickets for both the masterclass’ days!

All the Beauty Bites participants could personalize and choose safely their VIP, Exclusive or Regular tickets, thanks to a mobile friendly purchasing process present both in Italian and English languages, different payment methods and seats choice. At the opening, there was no queue or drama: two different opening hours based on the ticket type and a double QR code scan with the easy and fast Clappit Access Control App, ensured all the makeup-a-holic to reach comfortably the main hall with their most-wanted Goodie Bag in hands.

Find out some snapshots of the Beauty Bites masterclass in our gallery!



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