Beauty , Chiara Ferragni - June 20, 2020

The New Pantene Campaign Featuring Chiara Ferragni And Baby K

Have you ever felt beautiful just when you like your hair the most? Well, know that it is no coincidence and Pantene knows it well! Always at the forefront of our hair care, Pantene has conducted research in collaboration with the University of Yale and the result has been surprising! Hair is a key element for our self-esteem, and in this so different and unique summer, it is essential not to forget it! Accomplice of the determination and expression of ourselves, the health of our hair in the summer is threatened by the sun, salt, chlorine and humidity … we certainly wouldn’t want to have it get the better right?

Chiara Ferragni and Baby K, two Italian icons, who have always believed in the strength and power of hair, have come together to teach us that hair is a mood to be worn! They did it in the brand new Pantene spot, which inaugurates a unique artistic partnership. The campaign, energetic, strong and vital like them, has chosen to tell the stories of two muses who have always made their hair protagonists: Chiara Ferragni, who made her blonde hair famous by giving birth to The Blonde Salad, and Baby K who has always played with different hair looks to tell her moods. An exceptional guest star is the range of Pantene Pro-V products, enriched with Gold Balms which, with their rich and creamy texture, make hair 100% stronger.

Our hair will be ready to make us feel beautiful but are you ready for the big news? Jingle of the spot will be Baby K‘s new summer hit, which together with Pantene products will struggle to get out (literally) from the heads of all of us. The rhythm of “NON MI BASTA PIÚ” (this is the title of the hit) will overwhelm you and will show you an unprecedented Chiara Ferragni in the shoes, for the first time, of a special guest, or rather voice, in a musical project! Well … Let the summer begin! 

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