Beauty - June 24, 2020

KVD Vegan Beauty Launches The Cat Eyes For All Campaign

Iconic and award-winning, the KVD Vegan Beauty Tattoo Liner turns 10! Did you know him? KVD Vegan Beauty is one of a kind cosmetic brand of the famous Kat Von D line. Its particularity? It allows very high performances strictly following a vegan and cruelty-free ethic. In particular, since its debut in 2008, KVD has revolutionized the cosmetics sector on a global level, creating only two years later what is still today considered the most desired liquid eyeliner on the market. From 2010 onwards, KVD’s path is full of successes: starting with liquid lipsticks with high pigmentation, cruelty-free and long-lasting, up to the brand new Go Big Or Go Home mascaras.

Today we had the honour of having a chat with Fanny Maurer, International Makeup Artist of KVD Vegan Beauty and we fell in love with their brand new CAT EYES FOR ALL campaign. What is it about? Cat-Eye is undoubtedly the trendiest make-up of this season and Fanny has explained to us in a few simple steps how to use the products of the line to recreate the perfect “winged eyeliner“. But let’s start with the products! The CAT EYES FOR ALL collection includes the iconic Tattoo Liner, in the Trooper Black and Mad Max Brown colours and the Go Big Or Go Homevolumizing mascara. The steps, according to Fanny, are three and very simple:
1. Create a small wing in the outer corner of the eye
2. Give it volume at will
3. Create a line following the lash-lid
Easier to do than to say isn’t it?
KVD with its vegan line has already marked for years a trend that all beauty brands are slowly following (fortunately!), Namely that of producing only and exclusively cosmetics not tested on animals and 100% vegan. It is no coincidence that the campaign’s exceptional testimonial is the super clicked @cobythecat, who has become a true Instagram star and the perfect face of the global CAT EYES FOR ALL campaign. Together with “him” a unique cast of models of all ages and backgrounds, to underline how beauty should be the first totally democratic sector on the market.

We have tried the products for you and we assure you that the performance and tightness are truly incredible! Are you curious to try them? Visit KVDVEGANBEAUTY.COM

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