Beauty - July 12, 2022

Life in blonde: bleached hair is the trend for summer 2022

Bleached hair is one of the absolute trends for this summer.

A great way to experiment with a new look, but one that requires a lot of care. In fact, especially in summer, the care of bleached hair is very difficult. It is very important that the hair is constantly moisturised with specialised products available on the market or with natural remedies capable of repairing the hair from the sun’s rays.

From the icy shade launched this year by Gigi Hadid to other warmer shades such as honey and champagne, there are many trendy solutions for the hottest season of the year.

Bleaching the hair is a real transformation of the hairstyle, and is considered the most invasive and aggressive solution for both hair and scalp. In fact, it is no coincidence that for all those who decide to opt for the bleached look, it is important to take many precautions to prevent the hair from weakening. To avoid breakage, unpleasant frizzy and dry hair, it is a must to use products such as oils, from coconut oil, which prevents protein loss, to argan oil and almond oil. The latter, rich in vitamin E, will make your hair stronger and less prone to damage. You should also protect bleached hair from the sun’s rays with products that include SPF, moisturising masks and conditioners.

For blond hair, hot styling is also highly discouraged, and drying and the use of straighteners and/or similar products should be reduced. It is important to cut the hair often, be very careful of chlorine, avoid very hot water when washing and comb the hair when wet.

Among the countless shades of blond in trend is certainly the iconic one chosen by the eternal diva Marilyn Monroe, a sensual cool colour that many celebrities are sporting today. Recently even Kim Kardashian – who often resorts to less invasive wigs – has chosen to bleach her hair, while Lady Gaga has made this colour one of her particular hallmarks. This particular shade of blond, now revisited in many versions, is undoubtedly a timeless colouring that continues to fascinate.

Bleached and platinum hair, the colouring of eternal return. Legally Blonde.

BLEACHED HAIR DURING THE LATEST COUTURE COLLECTIONS









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