Beauty - June 13, 2022

The beauty trends of 2022 and the Y2K aesthetic

Oops, we did it again. The Y2K aesthetic, from the acronym of the computer flaw or millennium bug that marked the transition from the late 1990s to the new millennium, seems to be definitely back. A nostalgia effect rediscovered above all thanks to Gen Z, the time travel that can help us rediscover the charm of the 2000s. In fact, it is on decidedly young platforms such as TikTok that this trend has spread, and it is very interesting to discover how the new generations are fascinated by moments they have not experienced directly. Inspiration from bygone worlds, like a real revival, emphasises how our past is deeply marked by stainless values. So through the unmistakable imagery linked to celebrities such as Nicole Richie, Paris Hilton, Britney Spears, Christina Aguilera, Madonna and Lindsay Lohan, we rediscover all the beauty trends that marked the era of Survivor and Mean Girls.





Super thin eyebrows, dark lip contours, eyeshadows in cool and metallic color shades, the must-have smookey eyes, nude lipsticks and juicy lip glosses, are just some of the manifesto symbols of one of the most iconic and shine moments ever. From the iconic return of Dior’s iconic Saddle, to the Sex and The City sequel, via the recent kiss between Madonna and Britney, everything comes back, as in love so in the beauty universe. Even though the gods are crazy, even though the stars are blind, what are the products – that you can no longer live without- that best express this trend?

THE Y2K-INSPIRED BEAUTY PRODUCTS NOT TO BE MISSED







3 ICONIC BEAUTY MOMENTS OF THE 2000S

In the common imagination, everyone has a very clear idea of the beauty concept that was popular around two decades ago. Successful movies, music videos, appearances on the most pop red carpets ever, are just some of the moments that can overwhelm our attention. Who among us does not remember that particular moment when Madonna, with the single Don’t tell me made the association between pop and country possible. Or Jennifer Lopez, when at the 2000 Grammys she wore one of Versace’s most famous dresses, the Jungle Dress. The new millennium was also the year of the first Spice Girls break-up, and the album Forever – without Geri Halliwell – marked the turning point in the group’s career. The video for the single Goodbye amidst coloured lip gloss, eyeshadow and blush, seems to be Euphoria‘s inspirational moodboard.

1. MADONNA’S DON’T TELL ME MUSIC VIDEO

2. JLO’S JUNGLE DRESS BY VERSACE DURING GRAMMY (2000)

3. SPICE GIRLS’ GOODBYE MUSIC VIDEO

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