Beauty - April 2, 2019


Happiness, willingness, modernity and high thinking: these the concepts that links our Chiara Ferragni with Lancome‘s mission, brand of which she’s ambassador since last autumn.

A love story, the one with the French brand, that begin when she, as a girl, chose Trèsor as the fragrance that would have accompany her during all her adolescence. Today after many projects, among which stands the Beauty Bites Masterclass realized all with Lancome products, Chiara takes over the big screen with an adv campaign dedicated to all those who have always believe in their dreams.

Reaching new heights is the philosophy under which stands the new project that launches the new anti-age product of the brand, of which our muse is face and ambassador. “ It is not only about a wow product but also about a strong message: reach new heights! Everyone should find the energy to Reach new heights. If I can do it, you can do it!” This is the message that Chiara left on her social networks to communicate the new campaign, showing off again to the public all her goals, ambitions and dreams.

It’s not a news, indeed, that Chiara decides to reflecct messages that involve her in person, deleting all the distances with her super loyal follower. “Being authentic to one self” this is the key of her success, belivieng in ourselves and our dreams as the only rule to follow to reach them, just like the new Lancome campaign suggests using her tone of voice to spread these important messages which are positive and motivational…and the only thing we can say is: what better ambassador than Chiara to do it. Congrats Chiara!

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