ECO-SUSTAINABILITY: easy to say, but difficult to be done. Everyone talks about it but even though, data show that almost the 80% of consumers declare to be willing to spend more for eco-friendly products, the 30% don’t even know how to verify if they’re sustainable for real.
The beauty universe seems, fortunately, to have taken the cause to heart, moving towards a green horizon that respects the environment and the species that live in it. The eco-sustainable brands, both in the production process and packaging, are increasing more and more. Even the most iconic luxury representatives didn’t stand back: in the lates years many are the industry-leading beauty brands that launched diverse capsule collections that love our earth… you just need to hunt them down!
Which are the real news in terms of Eco-Beauty? Here’s the greenest shopping list ever!
COMFORT ZONE – WATER SOUL, Eco Sun Cream
What: Face and body sun cream with high protection and rapid absorption. With biomimetic peptide and Abyssinian oil with an antioxidant action; waterproof.
Why: Minimizes the impact on the aquatic environment thanks to the reduced use of latest generation UVA / UVB filters
YVES ROCHER – LES PLAISIRS NATURE, Perfumed waters
What: Fresh perfumed water to be sprayed on the body and hair with Bourbon Vanilla extract, Coconut, Mango extract and coriander essential oil
Why: Vegan formula and travel-friendly bottle containing recycled plastic, plant-based alcohol and 95% natural ingredients
What: Sparkling eye shadows palette and body and hair colored glitter
Why: The first eco-sustainable glitter, made using the SPARKLE Cosmetic Bioglitter from natural ingredients extracted from the eucalyptus tree
What: Eye palette inspired by the colors of the sea, includes 12 shades
Why: Enriched with marine plant extracts and eco-chic packaging with an internal liquid inspired by the protection of marine life and the continuous support of the Sea Turtle Conservancy
LUSH – AMERICAN CREAM, Solid Conditioner
What: Solid conditioner pressed with orange and strawberry juices, agave syrup, vanilla and lavender
Why: No packaging or plastic material, to be used by rubbing it on the hands for a cream effect or directly on the hair for extra hydration. Not tested on animals