Chiara Ferragni - February 20, 2013

Dior Pop Up Project

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To celebrate the first Dior Ready-to-wear collection by Raf Simons a new project has been created: It’s the Dior Pop Up Project.
There are seven Dior Pop Up stores in the world, among the most prestigious boutiques in the world: IT in Beijing, Joyce in Hong Kong, My Boon in Seoul, Colette in Paris, Jeffrey in New York, Maxfield in Los Angeles and 10 Corso Como in Milano.
I’ve been chosen as the italian ambassador the project, and yesterday I had the chance to visit the Dior Pop Up store in 10 Corso Como, where a cocktail party will take place tomorrow, the 21st, for its opening.
A lot of new Dior surprises for you 🙂

Per celebrare la prima collezione ready-to-wear di Raf Simons per Dior è stato creato un progetto ad hoc: Dior Pop Up Project.
Ci sono sette Dior Pop Up store nel mondo, in alcune delle più prestigiose boutique: IT a Pechino, Joyce ad Hong Kong, My Boon a Seoul, Colette a Parigi, Jeffrey a New York, Maxfield a Los Angeles e 10 Corso Como a Milano.
Io sono stata scelta come ambasciatrice italiana del progetto, e ieri ho avuto la possibilità di visitare il nuovo pop up store di Dior presso 10 Corso Como, che sarà inaugurato domani, il 21 Febbraio, con un cocktail party.
Presto molte nuove sorprese firmate Dior 🙂

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DIOR POP UP STORE AT 10 CORSO COMO

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