Chiara Ferragni - November 30, 2013

In London for Diesel

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Better late than never: here is the photographic diary of the 24 hours I spent in London some weeks ago for Diesel and to honour the new creative director of the brand, Nicola Formichetti, that I had the pleasure to meet, interview and adore even more than what I already expected.
A new identity for the brand and a new collaboration that starts with a limited edition capsule collection, Diesel Tribute, in which the classics of the brand are totally reinterpretated. A campaign entirely shot and edited using only an Iphone.
A party at Hoxton Gallery At The Arch, with Brooke Candy as main guest and singer of the night.
A morning spent thinking about what to ask to Nicola Formichetti during the time I was given to interview him. A wonderful surprise: Nicola is even more genius, open and excited for any possible change.
An inspiring meeting: It’s true love now. For Diesel and Nicola. And for them together.

Con un po’ di ritardo ecco il diario fotografico delle mie 24 ore passate a Londra un paio di settimane fa per Diesel ed in onore del nuovo creative director del brand, Nicola Formichetti, che ho avuto modo di conoscere, intervistare ed adorare ancora più profondamente.
Una nuova identità per il brand ed una nuova collaborazione che inizia con una capsule collection in edizione limitata, Diesel Tribute, in cui vengono reinterpretati i grandi classici Diesel. Una campagna totalmente scattata e modificata solamente tramite Iphone.
Un party alla Hoxton Gallery At The Arch, con Brooke Candy come ospite e cantante della serata.
Una mattinata a pensare a cosa chiedere a Nicola Formichetti nel tempo a me dedicato per intervistarlo.
Una sorpresa meravigliosa: Nicola è ancora più geniale, aperto ed entusiasta di qualsiasi cambiamento il futuro ci può riservare .
Un incontro a dir poco ispirante: è amore sconfinato ormai. Per Diesel e per Nicola. E per loro insieme.

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LONDON, NOVEMBER 7TH 2013 FOR DIESEL TRIBUTE

Photos by Angelo Tropea

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