Chiara Ferragni - July 26, 2013

Never full of pop colours

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Photos by Andrew Arthur

After the vintage photoshoot here is the second episode with the new Louis Vuitton icon, the Neverfull bag.
The bag was created in 2007 and now, for the first time, Louis Vuitton is launching a Neverfull MM in leather to sublimate this timeless shape and surprise with a rainbow of lovely colors: Blue Indigo, Fuchsia, Orange Piment, Black, Violet, Citron Yellow, Blue Cyan
Following the Speedy, Lockit and Keepall, the Neverfull refers to the bag’s functionalities: “Never full“, this holdall bag can contain everything and is suitable for every occasion.
The Neverfull MM comes in Epi leather to suit everyday occasions and gives possibility to play colors easily… This is how I interpretated it: like in a candy shop on the chic beach of Forte dei Marmi..

Dopo il servizio fotografico vintage ecco il secondo appuntamento con la nuova icona di Louis Vuitton, la borsa Neverfull. La borsa fu creata nel 2007 e proprio ora viene lanciata per la prima volta nella versione MM in pelle in un arcobaleno di colori Arancio Piment, Azzurro Cyan, Blu Indigo, Nero e Fucsia.
Seguendo la Speedy, Lockit e Keepall, la Neverfull viene chiamata cosi per la sua funzionalità: e’ infatti “Never full” (mai piena) e perfetta per ogni occasione.
La Neverfull MM nasce in pelle epi proprio per essere adatta ad ogni occasione ed offire la possibilità di giocare con i colori… Ecco come io l’ho interpretata: come in un negozio di caramelle, sulla spiaggia di Forte Dei Marmi..

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