Chiara Ferragni - September 18, 2013

Superga for The Blonde Salad: the second capsule collection

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Do you all remember about my first capsule collection created for Superga last June? The collection was sold out in less than ten days, and It was such a huge success we decided to keep the collaboration alive 🙂
How? With a new fall/winter collection composed by three different models: a higher one in black croc effect leather, a classic model in furry leopard and a third classic model in furry camouflage.
The campaign has been shot in Los Angeles once again, this time in the beautiful californian sunset.
The collection will be available in the stores and online from October, but for The Blonde Salad readers here is a preview: you can buy the first 550 pairs TODAY online on Superga.com 🙂
To cherish to this new collection there will also be an event in the middle of Milan fashionweek, on Friday the 20th September at Terrazza Martini in Milano, from 6 to 7.30 pm. I will of course be there to introduce you to this new capsule collection I’m so happy and proud about (you can download the invitation on Superga Facebook fanpage).
And now tell me, which is your favourite model?

Vi ricordate tutti la mia prima capsule collection creata per Superga lo scorso giugno? La collezione è andata sold out in meno di dieci giorni, ed è stata un tale successo che abbiamo deciso di fare il bis 🙂
Come? Con una nuova collezione autunno/inverno composta da tre diversi modelli: un modello con suola alta in pelle effetto coccodrillo, un modello classico in cavallino con fantasia leopard ed un modello classico in cavallino con fantasia camouflage.
Ho scattato anche questa seconda campagna a Los Angeles, questa volta nel bel mezzo dei tramonti e delle luci californiane.
La collezione sarà disponibile negli store ed online da Ottobre, ma per voi lettori di The Blonde Salad una grande anteprima: potrete comprare le prime 550 paia in vendita proprio OGGI online su Superga.com 🙂
Per inaugurare questa collezione ci sarà anche un evento dedicato al riunito binomio Superga e The Blonde Salad: nel pieno della fashionweek milanese, venerdi 20 Settembre alla Terrazza Martini dalle 18 alle 19.30 circa. Io naturalmente sarò presente per presentarvi in prima persona questa nuova capsule collection di cui sono particolarmente felice ed orgogliosa (potete scaricare l’invito sulla pagina Facebook di Superga).
Ed ora ditemi, qual è il vostro paio preferito? Che ne pensate?

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SUPERGA FOR THE BLONDE SALAD: the second capsule collection

Campaign shot by Andrew Arthur

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