Chiara Ferragni - November 1, 2011

WERELSE: the first capsule collection

Here we go guys: in this moment I feel really happy and touched because I can finally talk you about WERELSE, a project in which I worked hard for the last months with Andy and Carolina. WERELSE is a concept brand bringing Andy, Carolina and I together, pushing our creative talents and sharing our inspirations. Seasons and trends are brushed aside and a platform, Werelse.com, has been created for limited edition products, all inspired and styled by me, Carolina and Andy. Based in a renovated loft in the creative heart of Milan, the WERELSE headquarters is where we bring our ideas and inspirations to life, and share them with the world.
And now let’s talk about the first capsule collection (there will be other ones with different products soon): a collection of 4 tshirts created in collaboration with our friends from HAPPINESS IS A $10 TEE.
The tees collection mood comes from a great summer around Italian sea side. The freshness and joy of staying together and having fun on the best italian beaches gave the inspiration to create these four t-shirts that embody main elements regarding traveling: a common love for me, Andy and Carolina.
The tees are Made In Italy, they’re limited edition pieces, and they’ll soon be available exclusively on Werelse.com. For now have a look at the official video of the collection, plus some shots with the tees. I hope you’ll enjoy this adventure as much as we do!

Ci siamo ragazzi: in questo momento sono felice ed emozionata perchè posso finalmente parlarvi di WERELSE, un progetto a cui io, Andy and Carolina lavoriamo assiduamente da alcuni mesi. WERELSE è un concept brand che nasce dall’unione della nostra creatività per condividere ciò che ci ispira. Le stagioni sono messe da parte ed è stata creata una piattaforma, Werelse.com, dove saranno visibili le varie capsule collection di pezzi limited edition, create da noi tre insieme. Il cuore di WERELSE è un loft in una delle zone più creative di Milano, dove noi tre insieme diamo vita alle nostre idee.
Ed ora passiamo alla prima capsule collection, a cui ne seguiranno presto altre formate da altre tipologie di prodotti: una serie di 4 tshirt create in collaborazione con i nostri amici di HAPPINESS IS A $10 TEE.
Il mood per le tee nasce da una splendida estate italiana trascorsa insieme. La freschezza e la gioia del tempo passato insieme ci ha dato l’ispirazione per queste quattro tshirt che raccolgono i principali elementi del viaggio: un amore comune per me, Andy e Carolina.
Le tshirt sono Made In Italy, sono prodotti limited edition, e saranno presto disponbili in esclusiva su Werelse.com. Per ora ecco a voi il filmato ufficiale della collezione, più alcuni scatti realizzati con le tees. Spero che questo nuova avventura vi entusiasmi quanto noi!

Here are the four tshirts worn by our model, Thainah 🙂

Ecco le quattro tshirt sulla nostra modella, Thainah 🙂

tsirtts

And here they are one by one worn by Thainah

Ed eccole una per una indossate da Thainah

Lavoro_0956
Lavoro_1137
Lavoro_1192
Lavoro_1071

And here they are for the first time on me…

Ed eccole per la prima volta addosso a me…

tshirttts

One by one…

Una per una…

Lavoro_1339
Lavoro_1354
Lavoro_1370
Lavoro_1362

And here is the shoppingbag which will come with every tshirt 🙂

Ed ecco la shoppingbag che arriverà con ogni tshirt 🙂

Werelse-bag

Which is your favourite one?
SHARE THE LOVE!

Qual è la vostra preferita?
SHARE THE LOVE!

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