Designers 2 know - April 9, 2019

#ARTastic: the fantastic Helen Bullock X iBlues collab

A lovely, feminine and eye-catching brand dedicated to young and audacious women…but not only:  iBlues loves to dare and experiment, giving life to capsule collections signed by international artists and illustrators, result of a four-handed research and work in the stylistic design and concept. Therein lies #ARTastic, a special project that will be launched precisely during this long-anticipated Design Week 2019.

Art is fantastic is the slogan of this collaboration with the artist Helen Bullock, prints designer and fashion illustrator, who has inspired and created with iBlues this Spring/Summer capsule collection. The focus, like its mantra suggests, is on the link between fantasy and art, that generates an imagined or perhaps dreamt vision made real thanks to the use of hands, body, voice and…apparel!In this capsule the painter’s canvas becomes fabric and is dyed with sketches and blueprints, testers and spots of colour, all of which are based on the prints and patterns of the collection.

A spontaneous and bold graphical trait which reminds us of coloured pencils and pastels, tempera and watercolours, guided by a personal stylistic trait that plays with unconventional and vibrant strokes. How will the collection be composed? Fantasy will be the leitmotive of our wardrobe, getting shaped into total look proposals made of chemisier dresses and jumpsuits, A-line dresses, pencil skirts and blouses with sequins allover. But also: pleated skirts, muslin shirts, bermudas and trousers in flowing fabric matched with reversible bombers and raincoats with printed hems.

Playing with the mix&match, the capsule will breathe freshness and simplicity fully absorbing the colorful and funny universe of the artist, in order to mix it with trendy pieces that don’t renounce to their personality.

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