Designers 2 know - May 8, 2019


To create an entirely Made In Italy sportswear brand in the late 60’s, seemed to be a real challenge. DEHA didn’t only accept it but made it all-female!

The challenge becomes reality in 2005, when DEHA built its reputation in the premium Italian sportswear market with an innovative proposal. First conceived as a celebration of the world of dance, the brand thanks to its recognizable, comfy and super feminine style, evolved its collections in total look proposals that still today represent its main leitmotiv.

Being feminine is at the center of DEHA’s collections, that exhalt not a flaunted womenhood but the femininity of all those who are mothers, workers, wives, sexy and sporty at the same time.

This mission could do nothing but reflect the most pink and female empowering side of The Blonde Salad, that together with DEHA gave life to a brand new limited edition collection for this Spring/Summer 2019.  The collaboration reinterprets the brand’s comfort and iconic models in perfect TBS style, with a proposal that wink to the sportswear without ever losing its fashion overtone. The mini-capsule is made of a chenille jumpsuit with the Never Stop logo,  Chiara Ferragni‘s mantra, in two colors: Bubblegum and total black.

Perfect for your daily workout as well as for your trendy streetstyle outfit, the Never Stop jumpsuit is available only on our e-shop!

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