Designer to know: Flow the label

Veronica and Viktoriia, two sisters of Ukrainian heritage, created their own brand Flow the label in 2014, telling the story of a cool, contemporary urban woman who is seeking harmony, beauty, comfort and deep feelings for her wardrobe.

Their designs are a blend of rétro taste, and of the latest trends: femininity, comfort and an easy feel are keywords when describing their style. Their dresses and shirts are embellished with hand embroideries, ample sleeves, bare shoulders, and romantic necklines, as well as dainty prints, and they are mostly made of natural fibers. A real dream come true!After seeing their Spring Summer 2017 collection, the world couldn’t resist their extremely feminine, romantic seduction. The two sisters tell us their story through white, voluminous dresses, shirts and sets characterized by delicate details, flower prints and embroideries, cool colors, and a dream in the middle of secret gardens. Can anyone resist these images for Spring-Summer?