Events - March 8, 2019

Chiara Ferragni for Pomellato Sisterhood Initiative

Pomellato chooses once again Chiara Ferragni for its new video and digital campaign dedicated to women. Our muse, Ambassador of the jewelry brand, has joined the Pomellato Sisterhood Initiative, a project which promotes values such as female empowerment, achievement, leadership and equality on International Women’s Day.

Pomellato is celebrating March 8th with a cast of opinion makers to discuss some of the most important topics affecting women and society, from inclusiveness to sisterhood. Directed by the young talent Igor Ramírez García-Peralta, the campaign shows, besides Chiara Ferragni, Jane Fonda, Peyton Roi List, Vera and Viola Arrivabene, Delfina Blaquier, Helen Nonini, Emma Weymouth, Scilla Ruffo di Calabria, Caroline Daur, Wakeema Hollis, Zhang Jun Ning and Pomellato CEO Sabina Belli sharing their knowledge and experiences.

This true, choral message of hope, female empowerment and unity represents the kick-off a new Pomellato strategy: the brand, in fact, plans to deepen its commitment to the Pomellato Sisterhood Initiative during the second half of 2019, with actions planned to benefit women. It’s not a surprise: 75% of the Milanese jeweler’s workforce is female, and the vast majority of its clientele are women buying jewels for themselves.

Follow the new Pomellato Sisterhood Initiative campaign on the social networks through the hashtag #PomellatoForWomen.

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