Events - April 10, 2019

FUORISALONE 2019: HOUSE IN A BOX, the Amazon space where design meets technology

A few years ago, mentioning the house of the future, many would have said it was just something to see in the movies…but Amazon, global leader in the shopping online, made it real. So, what better occasion than the Milanese Design Week to make it known to the public? Its name is House In A Box and it has been already declared one of the mandatory stop of this Fuorisalone 2019.

What it is about? Amazon will open the doors of its headquarter inaugurating a project that is born in collaboration with the AMA Albera Monti Architetti studio. House In A Box will include two apartments with a contemporary style, entirly furnished with a selection of pieces available on, that will make the visitors live a brand new and totally digital user experience provided by the SmileCode for the purchase of each product…just like the brand’s vademecum would plan. Visitors will be inspired by a wide range of products that are both part of the Amazon’s Alkove and Movian collections both part of more niche brands, among which stand out Made In Italy craftmanship’s pieces together with the latest technology news.

The focus is indeed on technology together with design: House in a Box is infact not only a collection of high-value and sophisticated furniture but also an intelligent house that will be the background of many innovative purchasing services made by Amazon. The shopping experience will be intuitive, fast and enjoyable, facilitated and made unique by technologies like the Augmented Reality that will give the consumers the possibility, using their smartphones, to display the products directly in their houses. Is it science-fiction? Absolutely not…and that’s not even all! There will be also Amazon 360 Spin, that allows a products’ 360-degree view and  Discover, that gives, among thousands available products, the possibility to have guidance for purchising according to one’s style and tastes. Without of course forgetting about Alexa, the brand’s vocal service that will interact with both the automated houses.

Part of the settings will be provided by unique partners’ products like Lavazza, Huawei, Alessi, Moleskine, Rowenta, Samsung, Philips and…no spoilers anymore! We don’t want to anticipate you too much but we can affirm that the experience that Amazon will make you live will be unique and it will, smartphones in hands, be waiting for you in Milan in viale Monte Grappa 3, the 11th of April from 3:00 PM until 8:00 PM, the 12 and 13th of April from 10:00 AM until 8:00 PM. In the meanwhile stay tuned on the Instagram accounts: @amazon e @alberamonti.

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