Even after the farewell to social media, the Maison Bottega Veneta directed by Daniel Lee continues to create a stir on social media. After announcing the launch of its first online magazine through the “unofficial” @newbottega profile, the brand amazed its audience with a presentation worthy of the innovative communication strategy it has started. The “Salon 02” collection was in fact presented exclusively in the iconic Berlin nightclub Berghain, which over the years has hosted some of the greatest exponents of the global music scene.
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The unconventional, young and subversive mood that has always represented Berghain has been transformed into a catwalk that cancels the distance between nightlife and fashion, redefining the concept of luxury without making it lose its magical and almost ethereal allure. Daniel Lee has therefore again overturned the rules of the traditional fashion calendar, presenting his Salon 02 SS21 to a star-studded audience, perfectly in line with the strong and decisive character of the maison. Among the participants, at the presentation in the German capital, designers such as Virgil Abloh and Stefano Pilati, or musicians Honey Dijon, Skepta, Slowthai and Burna Boy.
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The world of clubbing has officially met that of fashion, becoming its ambassador and underlining a concept that has been a symbol of the fashion system for two years now, that of a fashion that cancels distances. Bottega Veneta wants to become an ambassador of a system that is changing, with an outlook that is always at the forefront and capable of truly capturing everyone’s attention.