Canada Goose is a brand in the ifestyle sector and a leading manufacturer of luxury winter clothing. Founded in 1957 by Sam Tick, under the name Metro Sportswear Ltd, this brand markets a wide range of jackets, parkas, waistcoats, hats, gloves and more.
Every collection of this brand is designed to meet the needs of Antarctica. In 2020, Canada Goose announced HUMANATURE, a project with a focus on sustainability and the impact of fashion on the environment.
For the launch of the new advertising campaign, the brand relies on the art of the well-known portrait photographer Annie Leibovitz, who during her career has worked with some of the most important magazines from Rolling Stone to Vanity Fair, then in 2016 shot her first Pirelli Calendar with Yoko Ono, Tavi Gevinson and Patti Smith.
THE IMAGES OF THE NEW CANADA GOOSE ADVERTISING CAMPAIGN PHOTOGRAPHED BY ANNIE LEIBOVITZ
This Canada Goose campaign, set in the Scottish Highlands, puts women at the centre by telling stories of boldness and courage. The brand’s desire is to inspire its customers, to spread positive messages. Female talents come together behind and in front of the lens. Actress Jodie Turner- Smith, model, musician and DJ Soo Joo Park and model and actress Khadijha Red Thunder. The three stars of the campaign have, over the years, used their image and social channels to inspire on different topics. Each of them has a unique story to tell and discover, in line with the Canada Goose mission.
A unique advertising campaign presents this collection available from 22 September in selected shops worldwide, and online on the official Canada Goose website.