Chiara Ferragni‘s innovative all-digital approach to fashion is combined with the know-how of one of the most important players in the eyewear market, Safilo. The two powers announced today a new multi-year agreement for the design, production, and distribution of the first eyewear collection licensed to the Chiara Ferragni brand.
Already considered a must-have for the next summer season, the entire range of sunglasses and prescription eyewear will be presented for SS 2022 and will be available from January 2022. For years, therefore, Safilo will take care of the beloved eyewear line by Chiara Ferragni with innovative products that absorb the trends of the moment to transform them into objects with a refined and timeless design.
“We are excited to welcome to our portfolio one of the most famous and powerful digital entrepreneurs in the world,” declared Angelo Trocchia, CEO of Safilo Group. “Together, we want to create a new leading and digitally boosted fashion eyewear brand that directly speaks to new generations, working in synergy with the extraordinary power of Chiara’s global fan base to further strengthen the presence of Safilo in the digital universe. It represents a perfect fit in our brand portfolio and a significant opportunity for us to grow in the contemporary segment.”
“Safilo represents not only excellence in eyewear but also, similarly to my brand, a great example of Italian spirit with a global reach,” stated Chiara Ferragni, CEO and Creative Director of Chiara Ferragni brand. “They strongly believed in my brand and in developing this new category. I chose Safilo because of its commitment to excellence and innovation. We worked together to create the collection and I can’t wait to unveil it next year.”