Chiara Ferragni amazed everyone yesterday at her appearance on the Cannes’ red carpet. The audience of the most luxuriant and bohemian film festival in cinema was enchanted by the hope green dress worn by the most famous digital entrepreneur and signed by her dear designer, Giambattista Valli.
Fresh from the amazing success of the limited edition Nespresso x Chiara Ferragni, the most beloved entrepreneur walked the red carpet of the Festival, with the aim of sending a strong message. In Cannes to inaugurate the brand new Nespresso x Chiara Ferragni Plage, the temporary beach club and cafè of the festival created in honor of her latest collection with her partner Nespresso, the gown worn by Chiara wanted to be a tribute to the attention that binds her and the brand of most popular coffee in the world, to use materials of ethical origin and in support of the circular economy.
It was Giambattista Valli who made the dress for Chiara that left everyone speechless.
“The thing I love most about Chiara Ferragni is her honesty, and this is key to her success. I was honored that Chiara asked me to design her dress for Cannes. This challenge was different. Usually, I start a design with a piece of paper. This time, it was a sheet of recycled aluminum. Inspired by the materials, Chiara’s playfulness and love of color and Nespresso’s sleek style, I
have created a dress I hope will show future generations how bold fashion can be when you consciously use responsibly-sourced materials.” These are the designer’s words, who translate the inspiration behind the dress worn by Miss Chiara Ferragni into letters. The empire waist and the bright green nuance, beloved by the fashion icon, are in fact the frame that celebrates the ethical design of the dress worn by Chiara, made using only recycled materials from responsible sources. The dress was embellished with recycled aluminum flowers, handmade using the same 80% recycled aluminum as Nespresso coffee capsules and Global Organic Textile Standard (GOTS) certified fabrics.
“This summer I have been on an incredible journey, launching the Nespresso x Chiara Ferragni collection, and I’m now here at Cannes with our pop-up at the Nespresso Plage. Throughout, I have been inspired by Nespresso’s deep-rooted commitment to sustainability and ensuring coffee acts as a powerful force for good. Today, I am thrilled to be bringing Nespresso together with my great friend, Giambattista Valli, who has created a dress that beautifully blends our styles and shared interest for sustainability”. These are the words of Chiara Ferragni who, once again, proves to have hit the mark in the hearts of her beloved and faithful audience.