If there is one event that most of all characterized Chiara Ferragni‘s career from the beginning, this is undoubtedly the fashion week. An event, up to 10 years ago elitist, linked to a niche jet-set that struggled to open up to the news of the contemporary world, upset by Chiara who, first, dared to make it an occasion in which fashion becomes democratic and shared on social networks. The first looks in the front row, the first criticisms of those who still did not conceive how a blogger could be a guest at a fashion show, the first emotions felt wearing the clothes of those designers who were previously admired only on the covers of the most glossy magazines in the world, are indelible memories in the mind of those who in such a disruptive way changed a system forever.
Chiara Ferragni is a name that, by now, will be intrinsically linked to the modern concept of fashion week, to which she can only be linked, grateful and affectionate. The consequences of the health emergency that we have all faced inevitably affected the fashion system and, consequently, the fashion week and the participation of the new fashionable jet-set in it, including Chiara Ferragni.
For the first time in more than 10 years, due to the pandemic situation, the Milan and Paris Fashion Weeks of this September 2020 will not see the physical presence of Chiara Ferragni … but with something new! Chiara will support the MFW and PFW of this September, even from a distance and in the way that suits her best, the digital one, siding in favour of the brands she has most in her heart, wearing the looks of the designers she loves and sharing them with her audience of over 20 million followers from all over the world. Fashion is one of the pulsating engines of the economy and, especially in such a delicate moment, it should not be abandoned but supported by any means.
So Chiara Ferragni communicated her decision, promising to give the same magic of a front-row also in digital format, surprising her audience with the dream looks she will wear. On the official profile of @chiaraferragni and on @theblondesalad, you can experience the magic of fashion week with her, albeit virtually. Because although the current situation takes us distant from each other, remaining united has always been the common thread of Chiara Ferragni’s professional career.
Do not miss, starting from today Wednesday 23 September, the magic of fashion week and the news of the next S/S 2021 with Chiara, in a surprisingly digital format!