There is no story of a child, girl or woman that is not intertwined with that of Barbie. For the Italian brand Coccinelle, the most loved doll in the world becomes the inspiration from which to launch a strong, clear and beautiful message for a new vision of the future.
Over the years Barbie has become a symbol of emancipation, diversity and inclusion, becoming much more than a doll. Barbie was for each of us the woman who could be a veterinarian or a policewoman, a lawyer or a mother, curvy or slender, blonde or brunette if she wanted, without anyone pointing the finger at her for any of these characteristics. It has always been the reflection of the world seen through the eyes of a child who has no preconceptions, and today it becomes the starting point for a future equally free from boundaries and limitations.
Future Is Limitless is in fact the slogan of the new project launched by Coccinelle to always and in any case take the side of women. Coccinelle, with its collections designed by women for women, shares with Barbie the values and dreams of a community that firmly believes in the strength of self-confidence, differences and natural beauty.
With the aim of making inclusion, acceptance and support between women become everyday acts and not just beautiful words, Coccinelle For Barbie is an international project that involves 25 countries around the world and international ambassadors who will share their story, launching a message of global positivity.
Coccinelle For Barbie is also much more. It is everyday life, style and fashion that intertwine to give life to look allies that we are sure you will never want to give up. Stay tuned!
Sponsored by Coccinelle