Fashion - September 27, 2023

Dior Revolution: Maria Grazia Chiuri’s Latest Collection

Dior‘s runway literally set fire to Paris Fashion Week dedicated to Ready-to-wear collections. The creative mind behind it all? Well, that would be Maria Grazia Chiuri, the Artistic Director of Dior’s women’s line, who dared to question the eternal conflict between the past and the future, merging them into a single moment.

In an era where women are trying to shout their worth to the world, Chiuri raised her voice through the medium she knows best: fashion. By challenging the norms of femininity and feminism, she believes that all of this has the power to awaken female self-awareness, inviting women to celebrate their uniqueness. Chiuri’s collection is an anthem to those rebellious “witches” who defied the chains of patriarchy, safeguarding the ancestral knowledge of Mother Earth and harmony with nature.

Maria Grazia Chiuri’s Dior creations draw inspiration from medieval aesthetics, with tapered silhouettes and androgynous-cut jackets. Then, we recognize the iconic “millefiori” floral motif of the historic French fashion house, this time adorned with a dark aura.


But the real magic lies in the knitwear, embracing the body without ever constraining it, offering pure comfort and sensuality. Furthermore, the runway was enriched by the immersive artwork “NOT HER” by Elena Bellantoni, reaffirming the rejection of stereotypes that confine women to predefined roles in society. This video installation covered all the walls of the setting, using the analog “Split Flap” device to present female figures (portrayed by the artist herself) reimagined in a pop context, with phrases challenging dominant stereotypes.


So, once again, Maria Grazia Chiuri narrates a real revolution that reaffirms the power of fashion in the current era. Thanks to this wonderful interpretation, Dior positions itself at the forefront of contemporary fashion. This is fashion that challenges time and changes the rules of the game!

Images by Launchmetrics

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