Fashion - November 30, 2023

Discover the new Dr. Martens x Ganni collaboration

Today, we bring you news of an exciting and unprecedented collaboration: Dr. Martens x GANNI. This highly anticipated collaboration will be launched starting December 1st and introduces a revolutionary interpretation of the classic Jadon boot.

“This collaboration is the perfect blend of GANNI’s bold and progressive atmosphere and the distinctive soul of Dr. Martens. It’s when the synergies between two partners harmoniously merge that magic happens. Together, we’ve created a product that embodies the unique DNA of both brands,” says Darren McKoy, Creative Director of Dr. Martens.

IMAGES OF THE NEW COLLAB BETWEEN DR.MARTENS AND GANNI










The collaboration celebrates the rejection of conformist society and asserts the collective will to express individuality. The Jadon boot, an icon of the early millennium, becomes the centerpiece of this celebration, marking the tenth anniversary since its introduction. Finally, Ditte Reffstrup, the creative mind behind GANNI, shared her enthusiasm: “Dr. Martens takes me back to my adolescence in the ’90s, my favorite period ever. Collaborating on the reinterpretation of the Jadon has been an honor. We wanted to pay tribute to the music scene, a constant source of inspiration and connection.”

This new footwear not only embraces GANNI’s distinctive style but also promotes a decidedly more sustainable vision, using recycled materials such as polyester and those free of leather. Easy to wear, these new shoes perfectly express the philosophy of both brands: the freedom of expression.

“What are you waiting for? The highly anticipated collaboration between Dr. Martens and GANNI will be available from December 1, 2023, on ganni.com and drmartens.com, as well as in selected stores worldwide.”

Images courtesy of Dr. Martens

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