Fashion - June 19, 2023

During Milan Fashion Week, an event was held to celebrate the 70th anniversary of the iconic Gucci loafer.

 

During the Milanese week dedicated to men’s fashion, the renowned Italian fashion house Gucci presented its new collection – the last one without a creative director – for Spring/Summer 2024, while also celebrating the 70th anniversary of the iconic Horsebit loafer.

The event, known as the Gucci Horsebeat Society, takes us back in time to the creation of the famous Gucci loafer through ten installations created by artists, designers, and creatives from around the world. The show took place at the renowned Spazio Maiocchi in Milan and featured an exhibition curated by Alessio Ascari, the creative director and curator of this space.

During the event, we were entertained by the performance of Spanish artist Candela Capitán and an exciting DJ set by Ed Banger. Visitors were welcomed into an immersive experience within a breathtaking courtyard created by Harry Nuriev, a renowned Russian architect and multimedia artist, and founder of Crosby Studios based in Brooklyn. Nuriev used the iconic horsebit as a decorative element to create a significant visual impact. Additionally, Italian visual artist Anna Franceschini set up a room using some pieces from the Gucci archive.

Among all the installations, one of the most fascinating is certainly the bedroom, adorned with an image by American photographer Charlie Engman and complemented by Swiss artist Sylvie Fleury’s installation “Bedroom Ensemble II.” Furthermore, there is an almost theatrical dining room furnished with a surreal table by American sculptor Pitterpatter, and a collection of paintings depicting fantastical creatures by Canadian digital artist Blatant Space. In the cinema room, a film by British photographer and director Bolade Banjo traces the history of the Horsebit loafer with historical images and footage.

It was truly incredible to immerse ourselves in this event, where each of us could feel involved and be a part of a unique experience.

AN EVENT DURING MILAN FASHION WEEK TO CELEBRATE THE 70TH ANNIVERSARY OF GUCCI’S FAMOUS LOAFER AND THE MEN’S COLLECTION FOR SPRING/SUMMER 2024.



















Returning to the celebration of the 70th anniversary of the Gucci loafer, created in 1953 by Aldo Gucci, it almost seemed to come to life, becoming the undisputed protagonist, without neglecting the present and future of the fashion house founded in Florence in 1921.

In fact, in addition to admiring one of Gucci’s most iconic symbols, we are able to appreciate the balance between the past and the present. Thus, the collection for the spring season of 2024 becomes a theater of sharply tailored blazers, sartorial suits, beloved ’70s-inspired vibes, the prominent GG logo, and a perfect fusion of sporty and glam styles. This collection, too, is a collection of contrasts and oxymorons, as demonstrated by the pairing of hoodies with incredibly short shorts.

Images courtesy of Gucci

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