Fashion - November 10, 2022

Gucci Good Game: discover the new capsule collection

Good Game, this is the well-known claim that links the Italian fashion house Gucci – founded in Florence by Guccio Gucci in 1921 – to the world of video games. In fact, the acronym GG takes up those two very simple words that appear several times at the end of multiplayer games; this is precisely the point of connection between the two not-so-different worlds. Thus in 2019 Gucci Good Game was born, an imagery that seems to embrace the gaming universe. In recent years, there have been many collaborations by the Italian fashion house, including one with Roblox, The Sandbox, Zepeto, Hot Wheels Unleashed, Pokémon GO, Animal Crossing, Tennis Clash, The Sims and one with XBOX.

You can now check out this new capsule collection by Gucci, a collection that celebrates the deep connection between fashion and gaming. The main leitmotif is the famous double G, the absolute emblem that seals all the accessories, bowling shirts, hoodies, slider sandals and trainers.

The entire collection is set within a very special visual scenario conceived by King Kong Magazine, a project created by photographer Piczo. Thus the public, by accessing a portal, literally enters another dimension between club culture, raves and journeys of spiritual discovery. An incredible and fantastic scenario that best represents the new Gucci Good Game collection, on sale online at and in selected Gucci boutiques around the world.


Top 5
Discover the 6 macro-trends of the latest fashion weeks
In recent months, the catwalks of the biggest fashion capitals around the world have captivated fashion enthusiasts with an explosion […]
Lindsay Lohan returns to the screen with “Irish Wish,” a new romantic comedy
The wait is over for Lindsay Lohan fans, as the star will finally be starring in a highly anticipated new […]
Paris Fashion Week: Alexander McQueen’s Fall/Winter 2024-25 Collection
  In the landscape of global fashion, very few entities have left as significant a mark as Alexander McQueen. For […]
Paris Fashion Week: Schiaparelli’s Fall/Winter 2024-25 Collection
  Schiaparelli‘s runway show during Paris Fashion Week celebrated the fashion system, blending history and culture, marking a new and […]
Paris Fashion Week: the runway shows of Acne Studios, Balmain, and Courrèges for Fall/Winter 2024-25
  Paris Fashion Week is a true treasure trove of creative inspiration, and yesterday was no exception, with the extraordinary […]
Non ci sono contenuti in archivio da mostrare