Milan 19 February 2020, Fashion Week aka week where everything is possible. This is precisely what we have witnessed, Jordan brand that recalls the male world in all its connotations, changes course or better takes a new path and gives birth: Jordan Women. The Museo del 900 is the space that hosted House of Jumpman Milan for the first time in collaboration with The Attico. Here, it was possible to admire the super cool garments of the very first Jordan collection dedicated to women: the Jordan Women Flight Utility…and to be honest we loved it! Nylon cargo pants with super over pockets, jumpsuits, high-necked crop tops and much more. Together with the dream garments of the flight utility also the protagonist, unisex this time, of this birth: the Air Jordan 1 Mid Milan, the first Jordan sneaker inspired by the colours and architectures of the Milan Cathedral (available from February 19 exclusively by One Block Down and worldwide from 22 February). We would not know what to choose between sneakers and clothing (oh my God, if we would like to have them all), but in the meantime, we asked Michelle Walter, Jordan Women’s Apparel Design Director, a couple of curiosities about the collection, which you can buy in some retailers selected, on Jordan.com and on SNEAKRS from February 20th
TBS: Jordan has always been a menswear brand, what will it represent from now on for women?
MICHELLE: We’re super excited about this since we know women want Jordan products, because we focused on the woman to learn everything she wanted and expected from our clothing line. We went to talk to many women across the world to get insights from them, so we’re sure now we have all the insights to put in our collection giving a woman what they really want from a sporty brand. Jordan Women will represent all the women out there, who they are, will represent anyone who’s fearless and diverse. Women are not all the same, they’re different in style, sizes and shapes, with this collection we’ll be able to include everyone in pieces that fit all of us, with all our strengths and weaknesses.
TBS: Ok I know it’s hard, but what’s your favourite piece of the collection?
MICHELLE: I have to, right? Ok so, my favourite piece is the jumpsuit, because is very easy to style and super versatile. You can wear this jumpsuit with sneakers during the day maybe also with a nice top, and for the night you just put your heels on, if you want and your outfit is ready! What I love the most about these pieces are the pockets! We talked to a lot of women and they don’t want any more to carry all their stuff in a bag, so we put these cool pockets on our pieces to put there your phone, wallet or lipstick! Actually, I love all of them!