Last Saturday, the Jamsugyo Bridge, a submarine bridge connecting Gangnam and Gangbuk in Seoul, South Korea, was the backdrop for Louis Vuitton‘s Pre-Fall 2023 collection.
This fashion show told a story made of transitions, an incredible journey between tradition and innovation, aiming to discover tomorrow. Thus, on the runway were garments that represented a combination of past, present and future, in a creative flow that seemed to run back and forth through the very foundations of the historic French fashion house.
Louis Vuitton’s long tradition of creating timeless trunks seems to act as a catalyst in the creative process of the clothing collections. The philosophy of travel is perfectly applied and blended with the elegance and historical allure of the French aesthetic.
This collection is a pleasing example of Louis Vuitton’s impeccable savoir-faire. Essential elements take on a new look and new features join the relentless movement of this bridge in South Korea, a crazy piece of architecture that exists in harmony with the whims of water, in the perfect allegory of transformation.
Nicolas Ghesquière set his stage on a work of civil engineering that creates the illusion of disappearance-reappearance, and for the people of Seoul it is a veritable living monument. The set design was then entrusted to the director of the Netflix TV series “Squid Game,” Hwang Dong-Hyuk, who staged light projections almost resembling the natural movement of water.
LOUIS VUITTON’S NEW PRE-FALL 2023 COLLECTION IN SEOUL (SOUTH KOREA).
Images courtesy of Louis Vuitton