Fashion - January 20, 2020

JACQUEMUS FW 2020/21: THE MINIMAL THAT LASTS

As it happens with all the great successes, even Jacquemus‘ one obtained during the last season seemed to be unsurpassed but…it may not be like this! After the huge fame achieved with the show in Provence last summer, which saw a huge fuchsia catwalk burst into the lavender fields, up to the micro Chiquito bag, which became the it-bag that everyone wants, Simon Porte Jacquemus has not yet stopped surprising us.

This time he surprised us in the simplest way, setting himself the goal of serving his own generation. The location had no frills or romantic trappings, Jacquemus for the F / W 2020/21 took over the arena of La Defense, naked, raw and anonymous, to emphasize his creations designed for every day. To wear the pieces proposed by Jacquemus, the hottest models of the moment together with great returns: Gigi and Bella Hadid or Vittoria Ceretti alongside Laetitia Casta, on the catwalk after ten years.

The idea that the collection emanates is that of a simple sensuality, femininity that does not use necklines but finds in the wearability of its garments its greatest value: crop tops and bras, micro wrap skirts and wide over the knee boots in suede. Together with them also tight sheath dresses, halter dresses and oversize jackets in contrast with micro bags, now considered icons of the Maison. The textures play with linen and cotton, the palettes instead are divided into colour blocks: ivory, khaki, midnight blue and points of fuchsia and lilac. To make the collection, even more, loved, the total look proposals that dress Jacquemus women from head to toe, accessories included! Super chic are in fact not only the new mini bags or boots but also the jewels, rigorously in the shape of mini Chiquitos. What is the extraordinary nature of the collection? In addition to its wearable garments, suitable for an every-day look and above all purchasable (reducing the price of the clothes was in fact the will of the designer, who says he does not want to “produce clothes at disproportionate costs to wear at a wedding or perhaps once more “), what we love is the message that Jacquemus’ FW 2020/21 collection brings with it. In fact, the goal is to return to something more pure and minimal, something that over time becomes a statement and not just a creation that leaves you speechless and then forgotten; the collection seems to want to propose a style, suitable for all women in the world, that clean, elegant and feminine has already made thousands of people fall in love with Jacquemus… The Blonde Salad included!

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