Rumours about Kendall Jenner and Bad Bunny’s relationship had been swirling for weeks, the number of sightings had increased and the two seemed unwilling to deny it. And now, thanks to Gucci, their love story has become official. In Anthony Seklaoui’s shots, Kendall and Bad Bunny are immortalised smiling as the new faces of Gucci Valigeria. The House’s latest campaign embodies the spirit of ‘Gucci Anchor’ as a celebration of the love that is at the heart of the Gucci community.
The location is emblematic, an airport, a place where the lives of strangers intertwine and where countless stories begin (and end). But it is also the place where new adventures often begin, like that of Sabato De Sarno, fresh from his debut at Milan Fashion Week for the Spring Summer 2024 collection. But shots stolen at the airport were a trend especially in the 90s, a free zone where the power couples of the moment were spotted: from Brad Pitt with Gwyneth Paltrow to Johnny Depp hand in hand with Winona Ryder, to name but a few. And in today’s star system, there is no power couple more in the limelight than Kendall Jenner and Bad Bunny, especially if they are christened by the Maison Gucci.
At once casual and refined looks accompany the timeless elegance that characterises the House’s travel collections. Kendall Jenner and Bad Bunny carry items from Gucci’s distinctive Savoy collection, including GG Supreme travel bags in a variety of sizes, backpacks, hard cases and trolleys, featuring various elements of Gucci’s heritage, such as the GG monogram and Web ribbon. The campaign also introduces new models with fluorescent leather details, alongside styles in GG embossed rubberized leather.
Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Director: Nikita Kuzmeko
Photographer: Anthony Seklaoui
Make-Up KJ: Mary Phillips
Make-Up BB: Mira Chai Hyde
Hair: Paul Hanlon
Stylist: Alastair McKimm
Talents: Kendall Jenner & Bad Bunny