Fashion - January 29, 2021

Larissa Iapichino Is The Inspiration For The New Inspired By Chapter of REDValentino

When two worlds, like that of fashion and sport, meet, the result can only be a fascinating breath of pure energy and strength. Inspired By, the unique project created by REDValentino in which visionary protagonists who embody the brand’s values, tell their passions and inspirations, reaches a new and incredible chapter. Daughter of the moment that the whole world is going through, the inspiration behind Inspired By this time is Larissa Iapichino, two-time world champion and Olympic silver medalist in long jump. Her passion becomes an invitation for everyone to be strong, to release all the energy we are capable of and, in fact, to jump as far as possible to leave the darkest moments behind.

A sincere portrait, that of Larissa, who shares aspects of a life that is anything but ordinary with the REDValentino community. The university commitments of a 22-year-old are mixed with her competitive career as a rising star in the long jump, perfectly embodying the style, the result of the fusion of cozy and glam, of which REDValentino is now an ambassador. Two sides of the same coin that co-exist, that teach that it didn’t happen without commitment, and that encourage everyone to overcome their own limits, even those that seem the most insurmountable.

Larissa is the out-of-the-box protagonist who combines sport with determination to build a successful career. She shows herself to the viewer naturally, showing with her energetic and romantic nature, her truest reality: her home in Florence, the track where she trains and competes and her emotions. Everything takes shape in clothes that embody this dichotomy between romanticism and energy: voluminous tulle dresses and skirts combined with puffer jackets and combat boots.


“I am really happy to collaborate with REDValentino, a unique and energetic brand, characterized by an authentic and original design that I think fits perfectly on me. I believe that my way of being a romantic girl and at the same time a little out of the ordinary, both in sport and in everyday life, reflects the values ​​of the brand. I am still a dreamer teenager with two souls: on the one hand the professional athlete, on the other a future doctor of law who wants to put things right and who believes in justice. I perceive REDValentino as the ideal partner to convey the message that dreams can come true in our own way, without ever losing their femininity ”Larissa says.

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