Fashion - January 9, 2024

Louis Vuitton celebrates Pharrell Williams with magical installations worldwide

Louis Vuitton, the historic fashion house symbolizing luxury and elegance worldwide, kicked off 2024 with a burst of style thanks to its first Spring/Summer 2024 men’s collection designed by Pharrell Williams. This new collection was presented to the world through an epic global event, transforming over 50 Louis Vuitton boutiques into true works of art and centers of creativity.

A journey into visual art: the global installations. Indeed, selected stores became actual exhibition spaces, inspired by Pharrell Williams’ creative vision. For three months, customers will be transported into a multisensory universe that perfectly embodies Williams’ LVERS philosophy, celebrating a global community united by love for creativity and Louis Vuitton’s distinctive craftsmanship. Some selected stores will host temporary spaces, or pop-ins, and temporary shops, the famous pop-ups, each with a unique concept. The sun, among all symbols, will be the focal point of these installations, aiming to create imaginary connections between different places and cultures.

Images of Louis Vuitton stores around the world:











In Milan, the debut of the collection was celebrated with immersive installations at the prestigious Via Bagutta store and the men’s area at La Rinascente. The Via Bagutta pop-in offers a fascinating journey through the streets of Paris, thanks to a scale reconstruction of the city.

Louis Vuitton Milanese stores in Galleria Vittorio Emanuele II, at Garage Traversi in Via Bagutta, and at La Rinascente:








The historical windows of the store in Galleria Vittorio Emanuele II will also be protagonists, aiming for an iconic celebration within this prestigious space. What are you waiting for? Embark on an unprecedented journey through fashion and art with Louis Vuitton and Pharrell Williams.

“This collaboration is an immersive experience that celebrates creativity and elegance through global connection.”

Images courtesy of Louis Vuitton

Top 5
Boss’s New Capsule Collection in Collaboration with Naomi Campbell
  The undisputed queen of the catwalk, the one and only Naomi Campbell, joins forces with the fashion Maison BOSS […]
Milan Fashion Week: The Official Calendar of the Fall/Winter 2024-25 Collections
  In February, as we know, Milan prepares to shine brighter than ever with its Fashion Week. From February 20th […]
De Siena, Ever Greener Luxury: The New Fall/Winter 2024-25 Collection
  The fashion month has finally begun to unveil the new and much-anticipated Fall/Winter 2024-25 collections. Not just runway shows; […]
Valentine’s Day: Last-Minute Gifts for Him and Her (Even the Spiciest Ones)
Valentine’s Day, as we all know, is the celebration of love and sweetness, and it’s the perfect occasion to show […]
New York Fashion Week: Tommy Hilfiger’s Fall/Winter 2024-25 Collection
The most anticipated moment of the year for all fashion enthusiasts has arrived: New York Fashion Week, which officially kicks […]
Non ci sono contenuti in archivio da mostrare