Fashion - January 9, 2024

Louis Vuitton celebrates Pharrell Williams with magical installations worldwide

Louis Vuitton, the historic fashion house symbolizing luxury and elegance worldwide, kicked off 2024 with a burst of style thanks to its first Spring/Summer 2024 men’s collection designed by Pharrell Williams. This new collection was presented to the world through an epic global event, transforming over 50 Louis Vuitton boutiques into true works of art and centers of creativity.

A journey into visual art: the global installations. Indeed, selected stores became actual exhibition spaces, inspired by Pharrell Williams’ creative vision. For three months, customers will be transported into a multisensory universe that perfectly embodies Williams’ LVERS philosophy, celebrating a global community united by love for creativity and Louis Vuitton’s distinctive craftsmanship. Some selected stores will host temporary spaces, or pop-ins, and temporary shops, the famous pop-ups, each with a unique concept. The sun, among all symbols, will be the focal point of these installations, aiming to create imaginary connections between different places and cultures.

Images of Louis Vuitton stores around the world:

In Milan, the debut of the collection was celebrated with immersive installations at the prestigious Via Bagutta store and the men’s area at La Rinascente. The Via Bagutta pop-in offers a fascinating journey through the streets of Paris, thanks to a scale reconstruction of the city.

Louis Vuitton Milanese stores in Galleria Vittorio Emanuele II, at Garage Traversi in Via Bagutta, and at La Rinascente:

The historical windows of the store in Galleria Vittorio Emanuele II will also be protagonists, aiming for an iconic celebration within this prestigious space. What are you waiting for? Embark on an unprecedented journey through fashion and art with Louis Vuitton and Pharrell Williams.

“This collaboration is an immersive experience that celebrates creativity and elegance through global connection.”

Images courtesy of Louis Vuitton

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