Fashion - March 24, 2021

Louis Vuitton Unveils The New Capucines 2021 Campaign

Leathergoods, the name of the new Capucines 2021 campaign shot by the famous Steven Meisel for Louis Vuitton, literally evokes a timeless icon. The Capucines bag becomes the protagonist with the model and brand ambassador Léa Seydoux, of an authentic and essential set, created under the artistic direction of Nicholas Ghesquière.

The intimate relationship between a woman and her bag, which has now become the only essential accessory, highlights the timeless charm of a Vuitton icon. The Capucines owes its name to the address where Louis Vuitton opened its first store in 1854, Rue Neuve-des-Capucines, marking an indissoluble link with the heart of the Maison. The stylistic codes typical of the brand blend with creativity, research and savoir-faire, the vademecum of a bag that contains a multitude of exceptional elements. Modern classic par excellence, the Capucines is meticulously designed and made of unique leathers; the iconic trapeze shape, the handle and the closure with the LV logo make it a must-have in every woman’s wardrobe.

In the campaign, Capucines Bag is presented in its timeless black nuance, to be worn in the evening for sophisticated looks or to be broken up during the day with more casual outfits. Visit the website louisvuitton.com for spring nuances to lose your head for!

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