The creative freedom of the Artistic Director of women’s collections, Nicolas Ghesquière, finds ample space in the Game On collection of bags and accessories. Conceived as part of the Cruise 2021 collection, the new Louis Vuitton line is playful, fresh and carries an important message: follow your heart. The famous canvas and the iconic flowers of the Monogram are intertwined with the four suits of the playing cards as a metamorphosis of a love that bets, dares and then wins. As in a perfect declination of the game of love, the Monogram flowers in the collection bloom and cross with diamonds, spades (yes, in love there are also those) and triumph in hearts. The Monogram literally plays the trump card with the Maison’s most iconic accessories, embodying a timeless style.
Guided by the passion for craftsmanship, which has always been the winning card of the French brand, in the Game On collection every distinctive feature of Louis Vuitton plays its role. The shapes are new and unusual in the Game On bag in the shape of a heart and cube, while the classic Dauphine, Capucines, Neverfull and Speedy are dressed in new colors such as sky blue, bright red and magenta that enhance the monogram on a white background. for a more discreet look, or black for a bolder one with a rock soul. Special models, such as Twist and Capucines, are made of white leather and decorated with a large red heart with concentric profiles, in romantic shades of lilac and baby pink. Also delicious are the iconic clutch bags with the chain or in the Toilette version, both in the classic shades with brown texture and in the new versions with a white or black background. The Game On Sandals with a square heel, the LV Archilight Sneakers and Paname Bags get brand new patterns. Léa Seydoux, Louis Vuitton’s muse, plays the role of the perfect card player. The collection is available on the official louisvuitton.com website starting November 6, 2020.