Fashion - May 30, 2023

Magnificence Never Ends: Anne Hathaway and Zendaya star in Bulgari’s new campaign


The campaigns of the famous jewelry house Bulgari, without a doubt, are among the most popular in the industry. And this latest one, called Magnificence Never Ends, which boasts the gorgeous Anne Hathaway and Zendaya as protagonists, also seems to confirm our theory.

An epic adventure to discover all that is sumptuous and gorgeous, it proves to be an endless journey into a realm made of beauty. Indeed, this campaign succeeds in capturing the deepest emotions and revealing the most hidden wonders, thanks to the imagery that only two women like these two extraordinary actresses can evoke. The photographs, the result of the creative vision of David Sims, are true works of art in which the two ambassadors of the Maison show off Bulgari’s creations with elegance and boldness.

Thus, immersed in the eternal charm of Rome – the perfect backdrop for this advertising campaign – Bulgari’s High Jewellery masterpieces are transformed into timeless symbols between luxury and wonder.


In the breathtaking video, on the other hand, directed by Oscar winner Paolo Sorrentino, Anne Hathaway and Zendaya enrapture us into a fabulous world, exploring every angle of beauty that life has to offer. This campaign is an ode to limitless magnificence, an invitation to live and celebrate every moment as a work of art.


Bulgari reminds us that authentic beauty has no boundaries and can be found everywhere, every day.


Images courtesy of BVLGARI

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