Born in Milan, Gimmo Etro has made the Italian city the cradle not only of the homonymous brand born in 1968, but also of his life and family. For years now, Etro has been synonymous with Milan and the link with the Lombard capital is stronger than ever now that the city is in difficulty. The health emergency that hit Milan has given rise to a special pride in the Milanese hearts, a pride that screams “Milan Never Stops“. Precisely for this reason, Etro has decided to give the new Milan Never Stops T-shirt to its dearest friends and acquaintances, Milanese by birth or by choice. Conceived as a testament to the strength of an unstoppable city, the t-shirt is also a way for Etro to communicate its contribution to help research the microbiology and virology laboratory of the Luigi Sacco hospital in Milan. Who knows whether other Milanese or not, decide to provide their support too … because Milan is not only fashion but also union.
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