NA-KD: on-trend, stylish and sustainable

NA-KD is a company launched in 2016 and is among the world leaders in e-commerce. One of the 20 fastest growing companies in Europe, it reaches new records every month, establishing itself in the industry. The company is headquartered in Gothenburg, Sweden, with other offices in Stockholm and Istanbul, Turkey.

The employees of this great company are passionate talents with extensive experience in the world of high and affordable fashion. NA-KD’s goal is to stand out and break the mould, constantly spreading a message of uniqueness. NA-KD‘s clientele is constantly and spasmodically searching for novelty, trends and inspiration, with a focus on an increasingly sustainable approach. This particular sustainability strategy is based on assessing materiality, on understanding what needs to change in order to continue living in a beautiful world. Research makes everything even more stimulating, expressing at its best what the fashion of the future will be, based on equality, diversity and respect for nature.

The key goals for 2025 are to use 100% more sustainable materials, and they share the current progress on the sustainability commitments page. Everyday the company is doing its part to be sustainable, diverse and stylish industry competitor. Following this path for NA-KD means using a lot of creativity and spread awareness of the environmental impact of the fashion industry and take responsibility to improve the industry by offering a more sustainable way of creating trendy and fashionable apparel.

Over the past five years, NA-KD has created a strong brand and taken market share away from more traditional retailers. NA-KD is a digital native and its strategy has relied heavily on social media and influencer marketing. Today, influencer marketing continues to represent a significant percentage of the company’s overall marketing. An important fact is that almost always new customers discover the brand on social media and through influencers. Among many, one of the solutions the company is aiming for is the concept of circular fashion applied to garment production. Through the use of renewable energy and the recycling of materials in the production cycles, there is a reduction in waste. There is a continuous circulation of clothes, accessories and fabrics that will continue to be useful over the time.

WHAT DOES THIS CIRCULARITY INITIATIVE CONSIST OF?

More than ever, a new awareness on what we are wearing and how we can concretely help the sustainability has risen. Aside from the use of recycled fabrics and other more sustainable materials, NA-KD offers their costumer the possibility to send back their worn NA-KD brand clothes and the clothes gets resold on the pre-loved section. The customer gets a discount voucher in return and this increase the lifetime of each garment, instead of having old clothes end up in landfills.

NA-KD: on-trend, stylish and sustainable.

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