With the debut of Stranger Things in 2016, the Eighties fashion revived from the ashes of oversized shoulder straps and fluorescent colors, returning in a super nostalgic version made of fandom t-shirts, baggy pants and sneakers.
The palette is the dark one of pine green, scarlet red, gunmetal gray: there is jeans, chenille, printed cotton. To celebrate this Eighties vague and the launch of the third season of Stranger Things, Nike has decided to renew the design of some of its classic models with an exclusive capsule collection.
There are three piece de resistance that Nike proposes in a new guise: Cortez, Blazer and Tailwind. The colors of the town of Hawkins, of the outfits of Eleven and her male squad, tinge the collection of footwear, while the logo of the Hawkins High School with the symbol of a tiger is printed on t-shirts and hoodies.
It’s a return to 1985 and to those years in which fashion had a touch of grunge, in which, on the one hand, Madonna used to wear a satin jacket with a denim vest at Live Aid, and on the other, Cyndi Lauper showed off a hair look with a yellow-orange gradient during the live performance of When You Were Mine at the American Music Awards.
It is a tribute to the world of sport that in those years became a phenomenon of custom and fashion, anticipating the advent of streetstyle, the birth of Nike‘s Air Max, the phenomenon of sneakers collecting. In short, the union between Nike and Stranger Things is a mix of past and present that, for those who lived it, is a dive into the past in the years of the origin of pop and, for those who were not there, it is a way to get immersed in a historical period among the most important and decisive for the birth of today’s fashion.