Fashion - September 16, 2019



Conceived as an eclectic and exuberant interpretation of the world that surrounds us, Pop-Up Stories, the F/W 2019 capsule collection by iBlues, is an artistic and glamour universe. Four souls and four worlds become the protagonists of little and big stories of fashion, the subjects of the creations are sweet creatures and wonderful letterings, that for this special project are inspired by nature to find their truest and most creative side.

AIR, WATER, FIRE AND EARTH: these are the elements, that inspired by the Occidental zodiac of timeless charm, become prints to be mixed. The impactful colours and the patterns outline an ironic and magic capsule, younger and more playful, that pays homage to our earth in a brand-new fashion approved way. The collection is made of trendy elements which are perfect for an everyday outfit. Oversized dresses, ruffled tulle skirts, maxi cardigans and cocoon pullovers. But also, puffer jackets, scarfs and beanies to complete the look. The mix and match is another keyword of this collection, each piece creates, indeed, unusual but absolutely must-have matches. Moreover, in a universe where fashion and beauty are always more combined together, the Korean brand Miin Cosmetics join forces with iBlues for an unmissable beauty collection inspired to the 4 elements of the capsule collection.

With pieces dedicated one time to the earth, fire, water and air, in this collection pop, fantasy, colours and fashion are combined in an unmissable capsule about which we don’t want to tell you too much. We leave to you the task of discovering it and be charmed by the iBlues stories but remember to pop-up the magic!

Sponsored by iBlues

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