Fashion - June 21, 2023

Ralph Lauren Purple Label presents Spring/Summer 2024 collections in the eponymous palace in Milan, Italy

In the eponymous palace in Milan, Ralph Lauren presented the Purple Label collections for Spring/Summer 2024. Thus, during Milan Men’s Fashion Week, the collections presented demonstrate their clear inspiration from the romance of an Italian vacation along the Amalfi Coast, where timeless glamour provides an idyllic backdrop in the context of all that makes up the world of Purple Label.

The fashion show was held last Friday, June 16, at the Ralph Lauren Palace; in fact, this very venue provided the perfect setting to enhance the creations. Among those in attendance were Chris Pine, Damson Idris, Rupert Friend, Brandon Sklenar, Pierce Abernathy, Reece Feldman, Blake Gray, Nic Kaufmann, Bene Schulz, Luis Freitag, Julien Brown), Jack Wright, Tanner Reese, Hael Husaini, Mayao, Ryan Prevedel, Mattia Stanga, Paolo Stella, Gioele Ossola, Karolis Inokaitis, Filippo Cirulli, Lucas White Smith, Jon Young, Abdulla Al-Abdulla and Ahmad Dabbas.

Classic fabrics, such as linen and silks, come together in a variety of color nuances, accompanied by luxurious textures with incredible comfort. Then, evening wear, consists of very refined shapes. Oversized linen shirts, drawstring pants, and swimsuits embellished with patterns in vivid shades of color and floral motifs.


“Purple Label celebrates the distinctive union of craftsmanship and iconic American design.”

Images courtesy of Ralph Lauren

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